OOO Loyalty Partners Vostok, the company that is running and developingMALINA, the loyalty program for the whole family that was launched inthe Moscow retail market in April 2006, ZAO Raiffeisenbank Austria andVisa International, the leading payment system , announced the launch ofthe new credit card MALINA–Raiffeisenbank, within the framework of a long-term partnership agreement.
The joint credit card is simultaneously a VISA payment card and a MALINAloyalty program card, combining into one card the benefits of both aleading international bank in Russia, Raiffeisenbank, and the MALINAconsumer program, the leading loyalty program in the Moscow retailmarket with close to 400 participating points of sales through itsexisting partners network (Ramstore supermarkets, Vimpelcom (mobileoperator Beeline), TNK-BP (BP stations), 36.6 Pharmacies, and therestaurants from the Rosinter group (Il Patio, Planeta Sushi, TGIFridays, American Bar and Grill, Moka Loka 123 Cafe, Benihana, Santa Fe,Cafe des Arties).
The joint credit card MALINA-Raiffeisenbank will provide MALINA membersa unique opportunity to earn additional MALINA Points for every purchasemade with their MALINA-Raiffeisenbank Visa credit card, in the amount of20 Points for every 200 rubles spent on the card. If customers pay withthe credit card for their purchases at any of the MALINA partnersoutlets or for MALINA partners services, they will be able to receivePoints both for the goods and services purchased, and in addition forthe usage of the Malina-Raiffeisenbank card as a payment card.
The MALINA-Raiffeisenbank Visa credit card can be used all over theworld– one can pay for goods and services with any trade organization and make purchases via Internet with any company that accept VISA cards. And MALINA Points are earned on these purchases too.
The MALINA-Raiffeisenbank Visa credit card will be offered to allexisting and potential MALINA members who qualify under Raiffeisenbank’s credit program criteria. To apply for a MALINA–Raiffeisenbank Visa credit card, MALINA Members must fill in an application form in one ofthe Bank’s several branches or at certain outlets of the MALINA retailpartners where such an offer is made. If the applicant is not yet aMALINA member, MALINA cards can be obtained instantly at any of the 400MALINA participating points of sales and Raiffeisenbank branches, or viaan online application through the websitewww.malina.ru
Eric Barray, General Director of“Loyalty Partners Vostok”, said: “We are delighted to welcome Raiffeisenbank on board of the MALINA program.The partnership with Raiffeisenbank will be a great asset to the MALINAprogram, providing a double chance to MALINA members to earn Points ontheir daily purchases at 400 MALINA partners outlets in Moscow, and evennow an opportunity to earn MALINA points on their purchases all over theWorld! Raiffeisenbank international experience, strong customer serviceand unique presence in the Russian market is an excellent fit with ourcompany''s desire to offer the best value to MALINA members. In addition,the richness of the offer firmly puts MALINA and Raiffeisenbank in aleading position within the loyalty and the credit card markets."
“Joining the program MALINA is a remarkable step on the Bank’s way to strategic partnership with several strongest brands in the Russian retail market", - Johann Jonach, Chairman of the Board ofRaiffeisenbank.“We are confident that our existing and potential clients can’t overestimate all the advantages of our cooperation”.
Oliver Hughes, Vice President of Visa International (CEMEA region), Headof the Representative Office in Russia, said:“We see this as an
exciting development in the retail space as we combine the advantages of
a Visa credit card with a leading-edge coalition loyalty program. This
provides unique benefits for consumers: credit, bonus points and
convenience, all on one card."
LOYALTY PARTNERS VOSTOK Ltd is the company that owns and operates theMALINA Program on behalf of its retail partners. It was founded in 2005for the purpose of designing, launching, operating and developing theMALINA program in Moscow and across all Russian cities. Loyalty PartnersVostok have developed the MALINA program in a strategic partnership withCM4P (Customer Management 4 Profit), a London-based independentstrategic consulting firm specialized in designing and advising largecustomer management programs.
MALINA has a fast-growing membership base of 700.000 families that shopat or use the services of market leading retailers such as Ramstoresupermarkets, Beeline cellular telecom operator 36.6 pharmacies, BPstations and Rosinter, operating a network of family restaurants. Whendoing their daily shopping at MALINA partners, talking on their mobilephone or eating out at restaurants, MALINA cardholders automaticallyearn MALINA Points which they can later redeem for a large choice ofattactive rewards proposed in the MALINA catalogue or via internet atwww.malina.ru.
ZAO Raiffeisenbank Austria is ranked 8th in terms of assets among topRussian banks based on Q2 2006 results (CEA Interfax). At present theBank disposes of 19 branches in Moscow, 5 branches in Saint Petersburgand regional branches in Ekaterinburg, Samara, Novosibirsk, Chelyabinsk,Nizhny Novgorod, Krasnodar and Krasnoyarsk. Among the leading retailbanks Raiffeisenbank is the 6th largest bank in Russia in terms ofconsumer lending and 7th in terms of private deposits based on Q2 2006results (CEA Interfax).
Raiffeisenbank is a subsidiary of Raiffeisen International Bank-HoldingAG– which is the steering company for subsidiary banks and leasing units in 16 markets of Central and Eastern Europe (CEE). Earlier this year, Raiffeisen International aquired JSC Impexbank, making it the largest Western banking group in Russia and the CIS. More than 11 million customers are served via over 2,700 business outlets. Raiffeisen International is a fully consolidated subsidiary of Raiffeisen Zentralbank Austria AG (RZB), which owns 70 per cent of the common stock. The remaining 30 per cent is free float, the shares are traded onthe Vienna Stock Exchange. RZB is a leading corporate and investment bank in Austria and the central institution of the Austrian Raiffeisen Banking Group, the country''s largest banking group.
Visa International is a partnership of 21,000 member banks. These bankshave issued over a billion Visa cards worldwide on which US$4 trillionper year is spent across over 150 countries.
Visa’s role is to provide payment solutions for its member banks, enabling them to issue cards and process merchants’ Visa card transactions. The Visa products issued by the banks are safer, more convenient and more efficient than cash. Furthermore, they help to bring people into the banking system and to increase the funds available for commercial loans, the lifeblood of a growing economy.
Visa is the largest payment system in Russia. Visa was the firstinternational card, issued in Russia at the beginning of the 80s. Todate, Visa holds the leading position among international paymentsystems in Russia with over 26.7 million Visa cards issued by Russianmember banks as of the end of the second quarter 2006. Expenditure onVisa cards by Russian cardholders has reached 58.5 billion dollars perannum, which is a great measure of the improving performance of theRussian economy and increasing consumer confidence in the safety andconvenience of Visa card products. In Russia, there are over 111,000shops and service locations that accept Visa cards and more than 29,000automated teller machines, which means that Visa provides the widestacceptance network for its cardholders from Russia and from around theworld. For more information, visit www.visa.com.ru